Boutique Data Intelligence · Madrid

Advanced models.
Clear insights.
Better decisions.

We transform complex data into explainable models and actionable insights across growth, investment, pricing, demand, brand, and risk. Applied AI, machine learning, and business judgement for better decisions.

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01

Marketing Mix & Brand

02

Commodity Forecasting

03

Consumer Understanding

04

AI Consulting

Our Conviction

The model matters.
So does the insight it creates.

The Firm

From model
to insight.
From insight to decision.

Data Juicers is a boutique analytics intelligence firm based in Madrid. We help organisations turn complex data into explainable models, clear insights, and actionable recommendations.

Our expertise spans Marketing Mix Modelling, brand and satisfaction models, consumer understanding, demand forecasting, pricing, commodity intelligence, and AI consulting.

We work at the intersection of applied AI, machine learning, and business judgement. Our value does not end with the model: we interpret the results and translate them into decision criteria.

01

Advanced models

Applied AI, machine learning, and predictive analytics adapted to the business problem.

02

Clear insights

Results interpreted, prioritised, and translated into concrete implications.

03

Business judgement

Recommendations designed for teams that need to decide, not just analyse.

04

Senior delivery

Projects led by senior profiles, with traceable and explainable models.

i.

Model.

We build advanced models to quantify impact, detect patterns, and anticipate scenarios relevant to the business.

ii.

Interpret.

The insight a model enables is as important as the model itself. We translate analytical results into clear business implications.

iii.

Prioritise.

We help distinguish which levers matter most, which scenarios deserve attention, and where action should come first.

iv.

Decide.

We deliver recommendations that are clear, traceable, and ready for teams that need to decide, not just analyse.

Case Studies

Selected Work.

Examples of how we combine advanced models, clear insights, and business judgement across sectors.

Chemical Industry
Chemical Industry

Price forecasting for negotiated chemical products

Better visibility to plan purchases, negotiate earlier, and reduce exposure to adverse price movements.

Food Service / Restaurant Group
Food Service / Restaurant Group

Demand forecasting and operational planning

Better alignment between forecast demand, staffing, inventory, and promotional planning.

Healthcare (HCP)
Healthcare (HCP)

Incremental impact of HCP activity

Clearer understanding of impact by activity and support for commercial resource prioritisation.

Private Equity
Private Equity

Customer satisfaction value model

Identified value creation levers and supported strategic investment decisions.

B2B & B2C Utilities
B2B & B2C Utilities

Brand Strength by country: from measurement to brand management

The brand moved from being an indicator to a manageable asset: targets per lever, country-level tracking, and investment decisions anchored in expected impact.

Forecasting Platform

Rawdar

Our specialised platform for price forecasting and market signals for raw materials.

Visit Rawdar

// Trusted by brands across consumer, industrial and energy sectors

BSHStarbucksVIPSQuímica del Nalón Reckitt BenckiserAzoraLev ACCIONAEnelTGI Fridays GinosWagamamaRB AudicostIruñaVisual Cabs Acción Contra el HambreMRM

FAQ

Common
Questions.

The questions clients ask before they work with us — and a few they wish they had asked earlier.

The Firm

Data Juicers is a boutique analytics intelligence firm specialising in Marketing Mix Modelling, brand and satisfaction models, consumer understanding, pricing, demand, commodity intelligence, and AI consulting. We transform data into explainable models, clear insights, and actionable recommendations.
We focus on the decision layer: modelling, interpretation, and executive recommendation. We work with available client data and collaborate with technology partners when infrastructure is needed.
Every project is led by senior profiles. The people who understand the problem are also the people building, interpreting, and explaining the model.
We are based in Madrid (Jorge Juan 68, 28009) & Porto. We work with clients across Spain and the broader EU. Our work is largely remote and data-driven, so geography is rarely a constraint.

Marketing Mix & Brand

Typically: sales, media investment by channel, pricing history, promotions, distribution, and available external variables. We work with imperfect data and assess from the start what can be modelled robustly.
Compared with more standardised approaches, we work with senior teams and models adapted to the specific business problem. We combine technical capability, interpretation, and business judgement.
Yes. We build models connecting brand health indicators — awareness, NPS, reputation, satisfaction — to business outcomes such as revenue, repeat purchase, retention, price premium, and margin.

Commodity Price Intelligence

We have built proprietary forecasting models for specific commodity markets combining quantitative price signals with macro data, trade flows, climate indicators, and geopolitical risk. These are purpose-built systems with validated track records, deployed and updated on an ongoing basis.
Energy (oil, natural gas, electricity), metals (copper, aluminium, steel, nickel), and agricultural commodities (grains, oilseeds, coffee, cocoa, sugar, cotton). Coverage is calibrated around the client's actual exposure.
Yes — this is a common engagement. Some platforms produce strong statistical forecasts, but their output is generic by design. We contextualise those signals against your sector exposure, supplier portfolio, and procurement calendar.

Engaging with Us

Three engagement models: fixed-scope project with defined deliverables and price; monthly retainer for ongoing analytical support; and subscription access to our commodity price intelligence product.
A 30–45 minute conversation, no commitment required. We understand your situation, your data, and your objectives. A concrete proposal follows within a week. You can reach us at contacto@datajuicers.com or on +34 911 878 773.
Begin the conversation

Turn
your data
into better decisions.

A 30-minute conversation. No commitment.
We explore which models and insights can create value from the data you already have.
contacto@datajuicers.com +34 911 878 773
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